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☆ Wendy’s says it won’t use surge pricing
  + stars: | 2024-02-28 | by ( John Towfighi | ) edition.cnn.com   time to read: +5 min
It was never our plan to raise prices when customers are visiting us the most.”But the questions over what to call Wendy’s experiment – surge pricing? Dynamic pricing? Surge pricing refers to dynamic pricing, which is a way for businesses to charge more (or less) based on how many people want their products at any given time. “Surge pricing sent the message to everybody that this is mostly about increasing prices. “After considerable public pushback, Wendy’s is now framing their dynamic pricing strategy as discounts during off-peak times instead of surge pricing during peak times,” she wrote.
Persons: CNN —, Wendy’s, ”, Juan Castillo, Castillo, Chuck Bell, Uber, Mario Tama, ” Bell, ” Castillo, Jonathan Maze, ” Maze, Lindsay Owens, “ Organizations: CNN, University of Pennsylvania, “, Consumer, Los Angeles International Airport, Ticketmaster Locations: Los Angeles , California
☆ Wendy’s newest breakfast item is made by another fast-food chain
  + stars: | 2024-02-14 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Wendy’s is sweetening its breakfast lineup with a new treat that comes from an unusual place: Another fast food chain. Also, most Cinnabon locations haven’t yet opened for the day when Wendy’s sells breakfast, which ends at 10:30 am. Perhaps Wendy’s adding cinnamon pull-aparts might entice some dissatisfied customers of McDonald’s, which last year scrapped its McCafé bakery lineup that also included a cinnamon roll. The “Cinnabon Pull-Aparts” are made from sweetened dough that’s dunked in a glaze then baked with cinnamon, brown butter and sugar. The chain previously predicted that breakfast would make 10% of its sales, with figures reaching 8.5% in 2021 before Wendy’s stopped reporting individual sales for the morning menu.
Persons: New York CNN —, Wendy’s, Cinnabon, Jonathan Maze, “, ” Maze, McDonald’s, It’s, ”, John Li, “ Cinnabon, Todd Penegor, it’s, Wendy’s Li, ” Li Organizations: New, New York CNN, Subway, CNN, Culinary Innovation, Bell Locations: New York, Indiana, Kentucky
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